Friday, 28 August 2009

What your wine choice says about you


August is a traditionally quiet time for the wine industry. Everyone, from chateau owner to lowly grape-picker is off on holiday. And wine news is no different.

Bearing this in mind, thus comes the wine report of the month, courtesy of Food Quality and Preference, in which a bunch of scientists say that "drinkers who preferred a sweet taste in wine were more likely to be impulsive". Your wine choice reveals your personality, it said. And after they had tested 45 people, they reckon that those who chose dry wines were more 'open'.

Which is useful if you're going on a date.

Using 45 people to base a report on is perhaps a little tenuous but the researchers may have latched onto something.

Therefore, in the spirit of the thing, I thought I'd add my observations and suggestions:

  • Choosing Sauvignon Blanc shows you are independent. It's passé but what the hell. Invite Sauvignon drinkers to your party, but serve them something else.

  • Drinking Australian Shiraz has similar connotations. Being given a bottle at a barbeque, however, could also indicate an ingrained desire to go for what's safe and/or uphold the status quo.

  • The novice wine drinker who choses South African Chenin Blanc likes adventure, but not too much, and does so because it's the only rival to Pinot Grigio at the cheaper end of the drinks list.

  • A penchant for Gewurtztraminer shows a hankering for the 1970s, or in younger drinkers a love of all that is frivolous. Might also reveal high levels of overindulgence on sugary snacks at a younger age.

  • The lover of Riesling is truly great and should be your friend.

  • The lover of Madeira is always right but is likely to have better after-dinner stories than you.

  • A desire to drink Cabernet Sauvignon shows an adherence to the old order of things and is likely to tease out hidden, right-wing beliefs.

  • The Pinot Noir drinker should be avoided at all costs - they have nothing good to say and are rarely useful in company.

  • Beware also the fan of Pinotage - he or she is likely to cause embarrassment and will argue with your guests. Ensure a taxi is ordered.

  • A lover of red Rhône is midway between a religious hermit and a fork-wielding peasant. May be useful in company, but only as a conversation-starter.

  • Merlot is not bad. Its aficionados are likely to favour potato-based dishes.

  • The Champagne drinker is a good, genial person who doesn't let details get in the way of a good time. If they hand you a glass, however, beware. They are trying to get into your pants.

  • People drink Cava to keep Champagne drinkers from handing them a glass.

  • Chardonnay fans should only ever pick top Burgundy. If they do not, ensure you are well-stocked on tissues.

  • Barolo is the stock in trade of the gentle uncle. Drinking it shows an addiction to guilty pleasures and confused feelings at prep school.

  • Lovers of Tuscan wines are dreamers. Similar to the Champagne drinker, they are little concerned with what is in their glass, and are pleasant enough company. They are apt to be a little touchy. It is not advisable to talk about relationships in their vicinity.

  • Rioja drinkers buy portraits of old men and hang them in the toilet. They are sociable enough but don't press them too hard on any subject.

  • Lovers of Sauternes are notoriously fickle. They will either arrive very early or very late. They will have owned a Sade album.

  • The Port drinker is a great asset to any dinner party but will physically hurt you if given the chance.


  • Remember this is only a guide. Do not let your friends know you have read this.

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