Monday, 4 January 2010

Can we put an end to 'hedonism'?

As a new decade pops over before we've had time to usher the last one out of the door, perhaps we can also take the oppotunity to say goodbye to a few words. Like that abberation designed to denote those last ten years: 'the naughties'. Sounding like a cross between an age of vacuous indolence and a 70s soft porn film, hopefully it will be chucked into the word incinerator.

And the use of the word 'hedonistic' (if it is even a word?) in tasting notes. Using it to describe a wine is hyperbole at its best. Additionally, I hate it because I think the person writing is attempting in some way to imply that they might be a hedonist. Like a stamp collector trying to join the gang. A wine is not 'hedonistic', just as someone who drinks it is not a hedonist.

Hedonism is watching 15 naked prostitutes eat nuts off the floor while snorting two lines of coke drawn on a glass-covered Mona Lisa as Mozart plays in the background. It is not a bloke, with a thin beard, lingering on the aftertaste of a Cab-Merlot blend.

And yes, I know Robert Parker publishes 'The Hedonists Gazette' on his website. Robert, happy new year and all that, but can you please put an end to this?

Happy new year to you all.

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